Sony DADC will provide sales, distribution, marketing and support for the brands 4Gamers™ with the officially licensed PlayStation 4 range, as well as STEALTH™ across key European territories, starting with Nordics, Iberia, Poland, France, Italy and Benelux, with more territories expected to follow in time.
In addition, Sony DADC will manage the 4Gamers™ and STEALTH™ business across all of Europe for a leading game retailer. A dedicated Sony DADC Consumer Sales retail team is on board to drive sales throughout strategic territories.
Over the last thirteen years, we’ve enjoyed sustained growth thanks to a combination of popular licenses, high-quality product and a commitment to service, allowing us to form strong relationships with retail. We’re convinced that Sony DADC will allow us to take our business to the next level, thanks to a highly experienced team who know the gaming landscape as well as us and have the talent to handle every facet of sales, distribution and service.