Sony

Case Study

We are growing our Consumer Sales business with a strategic partnership with ABP Technology Ltd™.

Sony DADC will provide sales, distribution, marketing and support for the brands 4Gamers™ with the officially licensed PlayStation 4 range, as well as STEALTH™ across key European territories, starting with Nordics, Iberia, Poland, France, Italy and Benelux, with more territories expected to follow in time.

In addition, Sony DADC will manage the 4Gamers and STEALTH business across all of Europe for a leading game retailer. A dedicated Sony DADC Consumer Sales retail team is on board to drive sales throughout strategic territories.

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XP-Conqueror
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XP-Cruiser
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XP-Warrior

Over the last thirteen years, we’ve enjoyed sustained growth thanks to a combination of popular licenses, high-quality product and a commitment to service, allowing us to form strong relationships with retail. We’re convinced that Sony DADC will allow us to take our business to the next level, thanks to a highly experienced team who know the gaming landscape as well as us and have the talent to handle every facet of sales, distribution and service.

Paul Carrington Sales Director for ABP Technology Ltd™
Have a look at some of ABP Technology Ltd™'s products
XP-SERIES RANGE SHOT
XP Hornet Multiformat Gaming Headset PRO3
XP-CAMO SERIES RANGE SHOT
PRO4-80 Stereo Gaming Headset PRO2
SX-SERIES RANGE SHOT
SX-01 STEREO GAMING HEADSET PRO1
4G-4182 Play & Charge Cables with Desktop Stand LS GROUP
PRO4 10 Stereo Gaming Headset Group Shot
PRO4-70 Stereo Gaming Headset PRO3

Want to know more? Get in touch!

Chris Spearing
VP Consumer Sales