Skip Navigation or Skip to Content

Mission, Vision & Values


Sony’s Purpose

Fill the world with emotion, through the power of creativity and technology.



To use our pioneering spirit, the excellent know how of our employees and decades of experience to satisfy our customers’ needs.



To deliver products and services covering the needs of our society and environment, with world class technologies across multiple industries.



The realization of our mission can only be achieved by working as a team. We are aware that success and productivity require a positive work environment and therefore a company culture that fosters the right principles.


For Sony DADC these are honesty, excellence, accountability, respect and teamwork.


Mountain graphic - visualization of text above