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Salzburg, Austria and Torrance, USA, 16 August 2017

Sony DADC diversifies business via Consumer Sales initiative – New business unit signs strategic partnership with dreamGEAR® LLC

Sony DADC extends positioning as retail services provider of entertainment and consumer electronics, accessory brands and media. dreamGEAR®, a major North American video game peripherals and consumer electronics company signs strategic partnership to expand into Europe.

Sony DADC a leading supply chain services provider for the entertainment industry and beyond, announced today their Consumer Sales business unit, a fresh initiative, designed to diversify the business and further position the group as the number one provider of retail services for entertainment, consumer electronics, accessory brands and media.


Sony DADC’s business unit Consumer Sales announced the signing of a strategic partnership agreement with dreamGEAR® LLC, which will work exclusively with Sony DADC to extend and grow their retail business in Europe as well as additional key regions. A dedicated Sony DADC Consumer Sales retail team will be on board to drive sales throughout strategic territories as the group expands operations.


Sony DADC’s Consumer Sales business unit will offer an end-to-end solution for partner brands, utilizing their existing distribution and warehousing capabilities as well as their own services offering, bringing brands to retail via their own direct to retail sales team, as well as direct to consumers. Sony DADC’s Consumer Sales business unit will connect products and services directly to the largest retailers.


dreamGEAR®, a top-tier North American provider of video game peripherals, consumer electronics and accessories for the audio and mobile industry will be working with Sony DADC’s Consumer Sales business unit to bring their highly regarded product lines to Europe and additional key territories, including products launched under its bionik®,My Arcade®ISOUND® and dreamGEAR® brands.


Yahya Ahdout, a founder of dreamGEAR® commented, “Launching multiple brands with a diverse range of products across Europe and  other key regions is by no means a small feat and requires a dedicated team with the passion and vision necessary to make an impact at retail. We believe that Sony DADC has the experience and drive required to best represent our line of innovative and exciting products, and we look forward to working with the group to organically grow our global market share throughout 2017 and beyond.”


Chris Spearing, Vice President of Sony DADC’s business unit Consumer Sales said, “Sony DADC is well established as a strong and reliable retail services provider and will allow the group to further diversify the business as we expand to provide a true end-to-end retail solution. We believe there is an enormous opportunity to engage with partner brands and deliver a unique service which will help with every facet of sales from launch through to end fulfilment, providing a one-stop service which will benefit retail and consumer alike.”


About Sony DADC

Sony DADC is a leading end-to-end services provider for the entertainment industry and beyond, offering world-class physical and digital supply chain solutions and optical media replication services. The company’s network consists of service offices, optical media production and distribution centres worldwide.

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About dreamGEAR

dreamGEAR’s founders bring together more than 50 years of experience in the consumer electronics and entertainment industry. The company manufactures and distributes a wide array of unique and innovative items under several brands, providing innovative products for the gaming, mobile and audio sectors.


Press Contacts:

PR agency working on behalf of Sony DADC’s business unit Consumer Sales

Little Big PR Limited

Alex Verrey

+44 7957 204 660


PR agency working on behalf of dreamGEAR


Matt Garville

+1 646 435 2928



Crystal Dugan

+1 310 222 5522 ext. 187

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