The event was also covered in an online press release (available in German language only).
Staying closely connected with young and up-coming talent, Sony DADC participated in the Salzburg University “Innovation Days” event, which connects companies with entrepreneurs to prototype business solutions in 48 hours. The event was held from 25th to 27th April 2018.
Five companies participated and set innovation challenges for the students. Approximately 80 students enrolled for the event and three groups of six students accepted Sony DADC’s challenge.
The Innovation Days event was a positive and creative environment for the students to collaborate on commercial ideas. There was a genuine buzz of excitement in the room as solutions were explored, validated, held and finally presented.
Jonathan Cheesmur
Account Director & Director for Digital Solutions, Sony DADC
All images © Luigi Caputo
