Entertainment media consumption used to be a linear process – from publisher to consumer – and it was either physical or digital. Today, the landscape has changed dramatically.
Sony DADC’s eBridge product and service suite bridges the gap between offline and online. Thanks to its rich and seamless functionality, it engages the consumer like never before and subsequently delivers valuable consumer feedback and business intelligence.
Not only Entertainment marketers benefit from eBridge, companies such as Google, BMW and Sony Bravia have identified eBridge as a powerful Direct Marketing, survey or product registration tool.
All eBridge applications are of plug-and-play type and can be easily integrated into existing business processes. No matter how you design your eBridge project – it will always come with eBridge Analytics, allowing you to track your campaign from a user-friendly dashboard and offering extensive data reporting and exporting features.