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Anif/Salzburg, Austria, 24 March 2010

Sony DADC to handle all digital content services for Video Film Express (VFE)

"Komt een Vrouw bij de Dokter" is one of VFE’s first titles delivered online via Sony DADC’s Digital Media Manager (DMM)

Video Film Express (VFE), a leading video publisher in Benelux and Sony DADC Austria AG are pleased to announce that Sony DADC will handle all digital content services on behalf of VFE from 2010 moving forward. Sony DADC will provide its supply chain solution including content digitisation, content preparation (features, trailers, artwork, metadata and previews), secure storage, encoding and delivery to B2B partners such as broadcasters and VOD platforms via its market-proven Digital Media Manager (DMM). One the first titles delivered via DMM will be "Komt een Vrouw bij de Dokter". 

"In that way", says Rob Stienen from VFE, "we have full control where our digital movie files are located and will be sent to." Authoring house The Site, service partner of Sony DADC in the Benelux, will both assist in ingesting all the digital VFE products and conduct the regular DVD and BD authoring. "Using all these synergies and thus reducing costs and time-to-market allows us to fully concentrate on our core business” explains Rob. 

“We are proud to have been selected by Video Film Express to provide this service, which helps them to handle their future business in the most efficient way. The digital market is growing rapidly and will result in a significant revenue stream for video publishers in the next years” says Arkin Kol, Sales Director at Sony DADC, “together with our local service partner The Site we can offer Video Film Express a real one-stop-shop from authoring to digital delivery." 

For the upcoming DVD release of their success title "Komt een Vrouw bij de Dokter", VFE will bundle Sony DADC’s most effective Digital Rights Management (DRM) solutions in order to generate the best possible sales through retail. These solutions include piracy counter measures and an online market intelligence platform, allowing VFE to track the success of their release. 

Potential buyers already could subscribe for the special edition of the movie, which will be directly sent to them on the actual release date. This is proven to be a nice and successful alternative to downloading: the buyer has to wait a while, but gets the one and only special edition. Furthermore, both rental and sell-through DVD will be released on the same day, to prevent a download-vulnerable rental window. 

About Video Film Express


For almost 20 years Video/Film Express has been active as an independent distributor of movies in all kinds of genres, from arthouse to mainstream. During the last few years the company became one of the most important players in the Benelux. The company is headed by Sim van Veen, who with Inspire Pictures is also active as (co)producer. The Video/Film Express catalogue includes big local success movies such as Komt een Vrouw bij de Dokter (A Woman goes to the Doctor) and Oorlogswinter (Winter in Wartime). The company is also known for its rich backcatalogue of tv-series such as Little House on the Prairie and Tales of the Unexpected, and classic movies like The Boys from Brazil, Dirty Dancing, The African Queen and The Last Emperor. The children's segment is also well presented with titles such as Mr. Magoriums Wonder Emporium and Lucky Luke. Greenberg, Exam and Agora are just three of the planned releases for 2010. 

About Digital Media Manager


Digital Media Manager is a web-based digital content service platform developed by Sony DADC providing content owners with full access to their digital assets (video, artwork, metadata, previews, trailers) including the capability to place digital orders 24/7/365 which are automatically processed and delivered to the chosen destination(s). It further includes full visibility and reporting on order status and the ability to provide previews via streaming to B2B partners for marketing purposes. Digital Media Manager is used by 60 video and music companies worldwide, ranging from Major studios to local Independents and is especially proven for mid-size companies releasing about 5-10 titles a month. 

About Sony DADC


Sony DADC is a leading disc and digital solution provider for the entertainment, education and information industries, offering world-class optical media replication services, digital and physical supply chain solutions and software services. The world-wide media production network consists of 33 service offices, optical media production, distribution and digital facilities worldwide. 

About The Site


The Site is the specialist in authoring for DVD and Blu-ray and works for Disney, Buena Vista Home Entertainment, 20th Century Fox Home Entertainment, Warner Home Video, Dutch Filmworks, Video/Film Express, BBI, National Geographic’s, Discovery Channel, BBC, Future films, Noble Entertainment and many others. Besides authoring The Site supplies services like audio and video dubbing, localisation, translations for subtitling, digital storage, ingestion, digitization, streaming, VOD, artwork design, etc.