Audi - Q7

Latest product of Audi's centre of excellence in car design (B2C).
Country: UK | Agency: BBH London, Good Technology
Target: Generate test drives and brochure requests
Results: 24% of unique users requested a test drive - amounting to 827 test drives.
Download movie for PC or Mac  |  Download case study PDF

Lufthansa - eXperts

Official Lufthansa service and information platform for travel agents (B2B).
Country: Germany | Agency: Wunderman
Target: Membership acquisition for eXperts.de
Results: 60 % Response (new members signed-up)
Download movie for PC or Mac  |  Download case study PDF

Deutsche Post - Digitalbrief

Goal: The disc encouraged the recipients to visit the brand's websites, experience and buy their products, build awareness of their brand, as well as their products. | Results: Total distribution: 500,000. Engagement rate: 35%, Average response rate: 4,36%, Top target group response rate: 7,07%, Average household retention: 4 weeks
Download case study PDF

Lexus - IS 250

Virtual IS 250 test drive for Lexus' prospects (B2C)
Country: UK | Agency: Partners Andrews Aldridge, London | Target: Generate test drives and increase customer awareness of Lexus and the IS 250 | Results: 11.1% unique consumers as virtual test drivers - 4.42% test drive bookings
Download movie for PC or Mac  |  Download case study PDF

La Redoute

Direct mailing with lottery to attract customers to online ordering (B2C)
Countries: Austria and Switzerland | Agency: Card eMotion | Target: Lead existing customers from traditional ordering methods to cost-efficient online ordering Total distribution: 60,000 in Austria - 50,000 in Switzerland Results: 5.12% response in Austria - 6,3% response in Switzerland
Download movie for PC or Mac  |  Download case study PDF

SalzburgerLand - Family Holiday

Promotion for family tourism in Salzburg County (B2C).
Country: Austria | Agency: Card eMotion
Target: Request a quote or book a family holiday in Austria
Results: 22,2 % Response (requests), the comparable selfmailer result was 8,8 %
Download movie for PC or Mac  |  Download case study PDF